Brand
EvoStore
Services
Overview
Building digital trust for a premium brand
EvoStore, an Apple Authorized and premium tech retailer in Nepal, wanted to strengthen its online presence and reinforce its authenticity as a trusted source for genuine products. Competing against numerous grey-market resellers, EvoStore needed to stand out as a brand that represents quality, originality, and reliability.
The Challenge
Standing tall among the imitators
The tech and gadgets market in Nepal is flooded with unauthorized resellers offering cheaper but unreliable products. This created confusion among buyers and weakened trust in genuine, authorized retailers like EvoStore.
Beyond brand perception, the challenge extended to digital performance marketing. Competing against grey-market sellers who used aggressive price-based promotions made it harder for EvoStore to stand out while maintaining a premium and authorized image.
The main challenges were to:
Differentiate EvoStore from grey-market competitors using strategic, trust-based communication.
Build and maintain authenticity and credibility across all digital touchpoints.
Compete in Meta and performance marketing spaces without compromising brand standards.
Ensure every platform — from social media to ads — reflected Apple’s global brand standards and EvoStore’s premium positioning.
Opportunity
Turning trust into a competitive edge
This challenge also opened a clear opportunity: while most competitors focused on short-term sales and aggressive Meta ads, EvoStore could own the trust narrative.
By emphasizing its authorized status, official warranty, and premium customer experience, EvoStore had the chance to become the most trusted name in Nepal’s tech market.
Through thoughtful performance marketing, strategic placements, and design-driven storytelling, the brand could reach the same audiences as competitors — but with a message rooted in authenticity, quality, and confidence.
The goal wasn’t just to sell products — it was to sell trust and showcase what genuine looks like
Strategy
Design that builds trust
Our goal was to make EvoStore’s brand identity truly reflect its premium positioning. We developed a content and design strategy rooted in Apple’s minimal, sleek, and trustworthy aesthetic — focusing on clean visuals, balanced layouts, and authentic storytelling.
Every marketing effort was aligned with the founders’ vision to present EvoStore not just as a retailer, but as a symbol of genuine, authorized quality. Rather than following competitors, our focus was on creating refined originality and building long-term credibility.
Over the years, we’ve also partnered with EvoStore to plan and execute annual iPhone launch campaigns, ensuring each launch reflects the excitement, exclusivity, and premium experience associated with Apple.
Core Strategic Focuses:
Create clean, modern, and minimal visual communication.
Align all designs and messaging with EvoStore’s premium tone.
Highlight genuine, authorized products and trust-driven messaging.
Plan and execute yearly iPhone launch campaigns with creative rollouts and digital activations.
Use high-visibility placements like QFX and display ads to strengthen brand authority.
Maintain premium consistency across all performance marketing efforts.
This strategy helped EvoStore build a distinct, trusted, and elevated brand image that consistently reflects authenticity and authority.
Execution
Consistency Across Every Platform
We built EvoStore’s digital presence around clarity, trust, and consistency.
Website Banners
Social Media
Newspaper
Motions
Ad Design
Results
Trusted. Recognized. Preferred.
Our consistent, design-led approach positioned EvoStore as Nepal’s most reliable destination for genuine tech products. Through authentic communication, premium visuals, and strategic ad execution, the brand successfully differentiated itself from grey-market competitors.
Key outcomes included:
Increased customer confidence and engagement across all social media platforms.
Boosted online inquiries and conversions for Apple and other premium audio brands.
Achieved 12,000+ Instagram followers through consistent, brand-aligned content and community engagement.
Improved ad performance on Meta through premium-quality visuals, targeted messaging, and optimized campaigns focused on trust-based conversion.
Strengthened digital presence and visual distinction from unauthorized competitors.
Built long-term trust and loyalty through transparency and consistent brand communication.
Together, these efforts helped EvoStore move beyond being just a store — establishing it as a trusted authority for premium and authentic technology in Nepal.